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The kickoff meeting for project management of new product development in Sunpu Packaging Division was successfully held
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Yesterday, Sunpu Packaging Division welcomed a significant event - the kickoff meeting for new product research and development project management. The purpose of this meeting is to promote the efficient development of new product research and development work by introducing a project-based management model, thereby further enhancing the core competitiveness of the business unit in the packaging field and leading the company towards a new journey of refinement and digital development.




This meeting brought together the management of the business unit, project team members, invited experts, and various R&D product leaders to witness this milestone moment together.


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At the beginning of the meeting, Yin Hui, General Manager of the Packaging Division, delivered a speech. He profoundly pointed out that in the current fierce market competition environment, new product research and development is the core driving force for the sustainable development of enterprises, and also the key to maintaining a leading position for enterprises. The introduction of project-based management mode will help integrate resources, clarify goals, optimize processes, standardize the process of R&D projects, control progress, cost, and process, improve work effectiveness, adhere to goal management and result orientation, significantly improve R&D efficiency and quality, collaborate with the company's refined digital construction, and promote the company's development towards a higher level. Mr. Yin announced the official launch of the new product development project and revealed that the company has set up a special project research and development fund to provide generous rewards to teams and individuals who have outstanding performance in project research and development, in order to stimulate the team's innovation enthusiasm and work enthusiasm.


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Subsequently, the deputy project leader Zhu Xiaoqing gave a comprehensive and in-depth introduction to the project. He elaborated on the background and objectives of the project - establishing a project management process for developing new products based on existing APQP, and efficiently running it in the PLM system, as well as the implementation plan and expected results of the project. Zhu Xiaoqing stated that the project will strictly adopt a project-based management model, clarify the responsibilities and tasks of each member, and ensure the efficient and orderly progress of the project.

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To ensure the scientificity and feasibility of the project, the meeting specially invited senior industry expert Mr. Wu to provide guidance and suggestions. Teacher Wu, based on his rich industry experience, put forward specific and feasible suggestions for the implementation of the project. He conducted in-depth and detailed analysis on how to combine APQP and PLM systems to optimize the R&D process and improve product quality. Teacher Wu emphasized that project management thinking is crucial in the project implementation process, which will help the team better cope with challenges and achieve project goals.

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After expert guidance, each R&D product leader spoke in turn. They all expressed that the introduction of project-based management mode is an important milestone in the development process of the Packaging Division, which will help improve the overall collaboration ability and R&D efficiency of the team. At the same time, they also pointed out the problems and difficulties that may be encountered in practical work, and hoped to receive full support and assistance from the business unit and project team. All responsible persons have expressed their full commitment to ensure that the project is completed on time and with high quality in accordance with the requirements of APQP and PLM systems, and to contribute their full efforts to the company's new product development.


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The successful convening of the project management kickoff meeting for the development of new products marks a solid and powerful step forward for the Sunpu Packaging Division on the path of innovative research and development, and further clarifies the direction of the company's refined digital development. I believe that with the joint efforts of all members, the goal of combining APQP and PLM systems in the project will be successfully achieved, writing a new brilliant chapter for the company's development and leading Shengpu Optoelectronics towards a more brilliant future in the packaging field.